Maximizing your ability to make money on eBay requires cross promotion. That is to say, link to your other auctions on each of your auction pages. This works best if the items are related. For example, if you’re selling shoes it would be a good idea to cross promote shoelaces, shoehorns, socks, and so forth.
Those are the most obvious reasons for cross promoting. But they aren’t the only ones.
If a visitor to your auction listing arrived there by mistake, then you ought to consider it an opportunity to show them what else you have to offer.
Effective Cross Promotion
Cross promotion is used by all successful sellers. Remember the last time you bought tires for your car? The salesman, if he or she was doing their job right, probably tried to sell you road hazard protection, new valve stems, wheels, extended warranties, or other additional services.
Part of effectively selling on eBay is learning how to cross promote. If all successful salespeople are doing it, then you probably should too.
By default, eBay helps you cross promote items by automatically displaying other items you’re selling at the bottom of your listing. This can be turned off if you desire in your “My eBay” preferences. As a general rule, however, you’re better off leaving it as is.
Placing In-Description Links
Never forget to cross promote other items that you are selling. It’s a good idea to place a link to your “Items for Sale” page or eBay Store within each of your auction listings.
If you’re not sure where to find a listing of all your auctions, simply visit an active auction listing and click the “See other items” link that appears at the top right.
Placing that link lets buyers know right away that you have more to offer. This is important both for buyers that accidentally clicked into your auction (chances are that if they’re not looking for what’s in your specific auction, they’re probably looking for something similar) as well as buyers that are looking specifically for what you have.
More Information